The 13th High-tech LED Industry Summit Forum: The Most Influential Lighting Brands Coming Soon

[Text|High-tech LED reporter Luo Shenghua] In 2015, pure price competition can no longer become a bargaining chip for enterprises. The competition of comprehensive strengths such as brands and channels has become the benchmark for measuring the strength of enterprises. Consumers' awareness of the brand has increased, and dealers have tended to move closer to well-known brands.

The 12th High-tech LED Industry Summit Forum has been held around the hot topics of “Technology, Cooperation, Globalization, Opportunity, Supply Chain, Capital, Market” and has received enthusiastic participation from the industry.

The 13th High-tech LED Industry Summit Forum will also be held on June 8th at Langham Place, Guangzhou Nanfeng. This forum will also issue “ 2015 ” while issuing the strategic cooperation customer plaque of the past 12 sessions. China's LED lighting brand competitiveness rankings , to the lighting industry to a clear brand guidance.

“From now on, lighting has entered the era of Chinese people. From this perspective, 2015 is still a year of global turmoil in the lighting industry. At the same time, it is also a year full of opportunities for the Chinese lighting industry.” Osram (China) Lighting Limited Jin Xin, vice president of the North Asia Marketing Region, told the media.

In 2014, for the LED lighting industry, there were both “blood and rain” and “exciting”. According to statistics from the High-tech Research Institute LED Industry Research Institute (GGII), the total output value of China's LED industry reached 344.5 billion yuan in 2014, a year-on-year increase of 31%. Among them, the downstream application output value was 275.7 billion yuan, a year-on-year increase of 32%.

It is foreseeable that LED lighting will be further popularized in 2015. GGII said that in 2015, China's LED lighting is expected to maintain a rapid development trend, and the output value will increase from about 220 billion yuan in 2014 to 300 billion yuan.

Affected by factors such as falling product prices and stable performance, the LED lighting industry is seeking development in the process of continuous adjustment in recent years. In general, although the market prospects of the LED lighting industry are very broad, due to the large number of production companies, there is no monopolistic brand with absolute competitive advantage.

However, although the price competition in the LED lighting industry is still one of the main means, the level of competition has gradually increased, and in the next few years, it will be a crucial period for brand competition.

GGII believes that in 2015, there will be more than 1,000 LED downstream application companies in China, and there will be a situation in which corporate brands win. The result of the competition will be that most of the small-scale enterprises are less competitive and thus eliminated by the market. The situation of “big and big” has begun to emerge. However, although opportunities and risks coexist, the pace of integration industry advancement has not stopped.

Benefiting from the rapid development of the domestic civil lighting market and the continuous growth of the export market, in 2015, indoor lighting continues to lead the development of the LED application industry, which is still the main driving force for the downstream development of LED.

At the same time, with the emergence of emerging lighting categories such as smart lighting, LED lighting will optimize the functions of the products, especially in the first-tier cities in China to promote smart city construction and intelligent lighting to achieve secondary energy conservation, the outdoor street lamp market is intelligent The trend will become more apparent.

In the decisive stage of the lighting brand, all lighting companies will conduct in-depth discussions on the above topics at the 13th High-tech LED Industry Summit Forum. At the same time, who can laugh at the end of the brand value list? let us wait and see!

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