[Text|High-tech LED reporter Luo Shenghua] Excessive vicious competition in the market has caused the current equipment factory to struggle, even if it is a big factory. However, in the past few years, domestic packaging equipment has taken a step forward, which has greatly increased the market share of domestically produced equipment.
Thanks to the LED downstream application market, this year, LED packaging factory once again set off a new round of expansion, as the packaging equipment manufacturers upstream of its supporting industrial chain once reversed the market demand in the downturn last year, ushered in the golden period of development. .
In particular, the domestic packaging manufacturers continue to improve in terms of technology, capacity scale, services, etc., and the pressure on the international packaging giant is increasing. The expansion of the packaging factory and the expansion of the production tide for the current rapid rise of domestic packaging equipment manufacturers, undoubtedly indicates that a huge market opportunity has arrived.
However, despite the positive market, the overall increase in revenue of the LED industry is still severe, and the field of packaging equipment is inevitable. In order to break this situation, many packaging equipment companies are seeking transformation.
“The packaging factory is a sandwich-like state. It is squeezed by the upstream and downstream. The package will go in two directions. One is horizontal and vertical integration, and the scale is large. The second is extended to downstream lamps. The future package is converted to lighting. Manufacturers, and lighting manufacturers will reach a ratio of 3:7.†Zhao Yutao, chairman of Shenzhen Hyunshuo Optoelectronics Technology Co., Ltd., was named “Technology Driven Supply Chain†by Liyang Optoelectronics on the morning of December 13, 2014 The new opportunity for change was expressed in the sub-forum.
The first step is to drive the channel through the product. The growth of the enterprise must have a clear market positioning and product positioning. It is the only way to open the market with strong products;
The second step is to improve the brand with cost performance. The company does not have to be obsessed with branding. It can meet customer needs with cost performance, technology, quality and service. The status of customer satisfaction industry brand is naturally consolidated;
The third step is to extend the product line with the brand. By taking advantage of the product + service, the company can identify its own market position, confirm its core category, and make a category deep and thorough, in order to be invincible;
The fourth step is to integrate capital products and brands. Through the power of capital, enterprises can do a good job in system marketing integration, providing customers with more value-added services and bringing more solutions.
Thanks to the LED downstream application market, this year, LED packaging factory once again set off a new round of expansion, as the packaging equipment manufacturers upstream of its supporting industrial chain once reversed the market demand in the downturn last year, ushered in the golden period of development. .
In particular, the domestic packaging manufacturers continue to improve in terms of technology, capacity scale, services, etc., and the pressure on the international packaging giant is increasing. The expansion of the packaging factory and the expansion of the production tide for the current rapid rise of domestic packaging equipment manufacturers, undoubtedly indicates that a huge market opportunity has arrived.
However, despite the positive market, the overall increase in revenue of the LED industry is still severe, and the field of packaging equipment is inevitable. In order to break this situation, many packaging equipment companies are seeking transformation.
“The packaging factory is a sandwich-like state. It is squeezed by the upstream and downstream. The package will go in two directions. One is horizontal and vertical integration, and the scale is large. The second is extended to downstream lamps. The future package is converted to lighting. Manufacturers, and lighting manufacturers will reach a ratio of 3:7.†Zhao Yutao, chairman of Shenzhen Hyunshuo Optoelectronics Technology Co., Ltd., was named “Technology Driven Supply Chain†by Liyang Optoelectronics on the morning of December 13, 2014 The new opportunity for change was expressed in the sub-forum.
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Zhao Shutao, Chairman of Hyun Shuo Optoelectronics
The first step is to drive the channel through the product. The growth of the enterprise must have a clear market positioning and product positioning. It is the only way to open the market with strong products;
The second step is to improve the brand with cost performance. The company does not have to be obsessed with branding. It can meet customer needs with cost performance, technology, quality and service. The status of customer satisfaction industry brand is naturally consolidated;
The third step is to extend the product line with the brand. By taking advantage of the product + service, the company can identify its own market position, confirm its core category, and make a category deep and thorough, in order to be invincible;
The fourth step is to integrate capital products and brands. Through the power of capital, enterprises can do a good job in system marketing integration, providing customers with more value-added services and bringing more solutions.
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