The lucrative profits of the electrician market have caused many lighting companies to look at them. They have used electrician products to enter the lighting stores with the opportunity to have electrician products. However, such horizontal integration is not one-way. The author's investigation found that electrical companies also exist in this situation.
Lighting companies to enter the electrical field, so that many electrical companies are facing greater competitive pressure, in order to deal with these pressures, some electrical companies out of market competition for consideration, while optimizing their own electrical channels, on the other began to lighting products . Although they temporarily encountered a dispersive and passive position, some electric companies that dared to try still gained market recognition.
In March of this year, Zhejiang Wangbang Electric Co., Ltd. began to launch its own energy-saving lamp products for R&D and production, and achieved good results in an ordering meeting in July. This made Wangbang Electric, the first to test the water, taste the sweetness. Wang Bangchuan, chairman of Wangbang Electric, introduced that Wangbang Electric used mature electrician channels to launch some lighting product expansion product lines. As of October of this year, Wangbang Electric's distributors have all taken goods to manufacturers.
In addition to Wangbang Electric, Aopu Electric and Arnold Electric also marched into the lighting field. In July of this year, Aopu Electric began to plan the concept of “Aupu Home Electricalâ€. Currently, the series of products is still in the R&D stage and is expected to be officially launched next year. According to Ding Ze, chairman of Aopu Electric, it is predicted that in the next few years, there will be more and more electrician companies lighting products, and lighting industry and electrician industry will gradually merge.
Zhu Chengpeng, chairman of Arnold, believes that electrical products are too single and will inevitably fall into a passive state in the face of fierce competition. Therefore, the company immediately invested in the research and development of lighting products after winning the new trademark “Lemond Electronicsâ€. In October of this year, Lehmun Electric Launched lighting products.
Industry insiders predict that the development of lighting products by electrician companies represented by Guangdong and Zhejiang will become increasingly fierce. With the overlapping of products and channels in the lighting industry and electrical industry, more electric companies will use channels from building materials. Markets, hardware stores, and street shops have moved to lighting stores.
Lighting companies to enter the electrical field, so that many electrical companies are facing greater competitive pressure, in order to deal with these pressures, some electrical companies out of market competition for consideration, while optimizing their own electrical channels, on the other began to lighting products . Although they temporarily encountered a dispersive and passive position, some electric companies that dared to try still gained market recognition.
In March of this year, Zhejiang Wangbang Electric Co., Ltd. began to launch its own energy-saving lamp products for R&D and production, and achieved good results in an ordering meeting in July. This made Wangbang Electric, the first to test the water, taste the sweetness. Wang Bangchuan, chairman of Wangbang Electric, introduced that Wangbang Electric used mature electrician channels to launch some lighting product expansion product lines. As of October of this year, Wangbang Electric's distributors have all taken goods to manufacturers.
In addition to Wangbang Electric, Aopu Electric and Arnold Electric also marched into the lighting field. In July of this year, Aopu Electric began to plan the concept of “Aupu Home Electricalâ€. Currently, the series of products is still in the R&D stage and is expected to be officially launched next year. According to Ding Ze, chairman of Aopu Electric, it is predicted that in the next few years, there will be more and more electrician companies lighting products, and lighting industry and electrician industry will gradually merge.
Zhu Chengpeng, chairman of Arnold, believes that electrical products are too single and will inevitably fall into a passive state in the face of fierce competition. Therefore, the company immediately invested in the research and development of lighting products after winning the new trademark “Lemond Electronicsâ€. In October of this year, Lehmun Electric Launched lighting products.
Industry insiders predict that the development of lighting products by electrician companies represented by Guangdong and Zhejiang will become increasingly fierce. With the overlapping of products and channels in the lighting industry and electrical industry, more electric companies will use channels from building materials. Markets, hardware stores, and street shops have moved to lighting stores.