People without thought, he must worry about. With the rapid rise of local electric light source industry bases and the continuous improvement of the ancient town industrial clusters, the lights are facing unprecedented opportunities and challenges. It is widely believed that the era of the ancient town has arrived. In this issue, the newspaper visited in depth nearly 80 lighting and lighting enterprises in Guzhen production area and nearly 50 merchants across the country, and summarized their views on the status quo and future development of the ancient town, hoping to brainstorm and enlighten the attention of the industry in the transformation of the ancient town. .
“The waste products are acquired one-stop, and the building materials are full of rivers.†This was a true portrayal of the economic characteristics of the ancient town in the early 1980s. Today's ancient town has relied on the lighting industry cluster, and has become a famous "China Lighting Capital".
1. Poor communication between government and enterprises
Keywords same bed dream
"Our new light source companies are early adopters in lighting. In the past five years, we have been able to cross the river by feeling the stones, the attitude of the government, strategic planning, and specific administrative steps. We know almost nothing. On the road to the development of industrial bases, Both the government and the enterprise seem to be pulling their cars at a low head, but they rarely look up and join hands to advance and retreat. This state is tantamount to 'the same bed and different dreams', and the cost is quite large." In the interview, an LED that has been tens of millions of years of production value after hard work The business owner said these words in one breath.
LED development time in the lighting industry is relatively long, the new light source business owner said such a heartfelt words, also said that in this old industrial base, "new" in the "traditional" embrace development awkward. And such sources are due to poor communication.
In the survey, 95% of the manufacturers believe that the sales of Guzhen lighting products in the country is still high, reaching more than 70%. It can be seen that the golden signboard of "China's Lighting Capital" is still beautiful. What's more, this year the government clearly stated that Guzhen will fully expand its LED technology application field and solar photovoltaic lighting industry, and strive to build a provincial-level new energy regional characteristic industrial base by 2012. All these moves in line with the development trend are in exchange for the helplessness and incomprehension of many business owners. Some insiders believe that industry associations and mainstream media should come forward to build a bridge for growing businesses to maintain timely communication with the government.
2, product plagiarism, price war is serious
Key words innovation fatigue
The ancient town of Shili Deng Street is unique in the country and has always been respected by domestic and foreign buyers. However, the words "the peers are exempt from the face and the face is indecent" in front of the door are popular. After years of development, the number of lamps registered in the book has exceeded 6,000, and there are also a lot of three no-shops that hide the shackles and take risks. The plagiarism caused by the excessive concentration of industrial clusters and the similarity of products have become the biggest bottleneck. According to the survey statistics, the current difficulties encountered by ancient town enterprises are nearly 90%, which means “innovation is difficult, and the vicious competition of the peers is fierceâ€. 73% of the national “maximum cost of purchasing in ancient towns†means “product homogenizationâ€.
It is only by imitation that the homogeneity is serious, the inertia is born, and the innovation is weak. Foreign trade orders are also diverted by the three non-businesses that are branded with well-known brands. In addition to the boss's personal entrepreneurial "dream", the industry is brought to disorderly competition.
3, the proportion of lighting is too large, the proportion of categories is unbalanced
Keywords thin
This year, the flagship store of Shengqi Group has been dug out from the special area of ​​the first floor, the crystal lamp, as a scene showcase for new LED products. Chairman of the Board of Directors Cheng Congong unceremoniously pointed out: "The main advantage of the lights is the cluster of lighting products, and the lighting is not like the light source, it is difficult to go, bigger and stronger. If you want to continue to polish the lights alone I have been unable to support the development of new energy-saving light sources such as LEDs. Otherwise, the industrial clusters are too thin and may not be able to withstand future storms."
In fact, the concept of “hometown of lightingâ€, “the capital of lamps†and “hometown of lamps†has always been divided into the brand effect of the ancient town of Dengdu. According to the survey, 85% of the merchants believe that it is necessary to increase the lighting categories of the ancient town, most of which hope to be "joined" by energy-saving light sources such as LEDs. In the past two years, the construction of electric light source bases has been hot, such as the rapid rise of Guangdu Yunxiao and Nanhai Luo Village, and the development of LED industry in the surrounding areas of ancient towns has also been frequent, such as Jiangmen, Xiaolan and Banfu.
4. Insufficient talent supply
The key word "Ning digging does not raise"
This year, most of the lighting companies in the Pearl River Delta have encountered different levels of recruitment difficulties, especially in the industrial base. The proportion of the lack of work in the ancient town enterprises was: technical workers: 65%; marketing personnel: 60%; marketing management personnel: 25%. Lighting companies lack design talents, light source enterprises lack technical talents, large-scale enterprises lack management talents, and new enterprises lack marketing talents. These “lackâ€s have seriously restricted the development of ancient towns.
It is precisely because of the difficulty of educating people that some enterprises that are eager to seek talents or have no training conditions will “dig people†in a high-paying way, and there are no shortage of designers who are quick and profitable. "In fact, the ancient town really needs to build a technical talent school that is closely cooperating with enterprises. Now the ancient town can be seen everywhere advertising advertisements for design talents. 'Ning dig does not raise', everyone is not willing to undertake the cultivation of industry reserve power, industry How can we develop healthily?†Cheng Chengcong, chairman of Shengqi Group, which opened a professional styling class for lamps and lanterns in colleges and universities last year, is not only worried about the lack of suitable talents for enterprises, but also worried about the development of the whole industry.
5, the land cost is too high, the enterprise is difficult to grow
Keyword land
“The land of Tongyi Industrial Park has risen to more than 1 million yuan per mu. The soaring cost of land and the strict control of industrial land are the main reasons for the expansion of production scale. Even the Australian lighting has been built in Jiangmen. A hundred acres of new industrial park," said a local owner who produced lanterns for 11 years.
According to incomplete statistics from relevant industry professionals, nearly one thousand brand enterprises have been relocated from ancient towns to Jiangmen and Henglan in the past three years. Whether the economy of the production area is prosperous or not depends on the quantity and output value of the brand enterprises after the enterprises reach a certain amount. Now look at the single product champions and recommended brands in the industry. How many companies are there in the ancient town?
6, the store is in short supply, the rent pressure is high
Keywords rent package
“The ancient town people work for themselves, and the foreigners work for rent.†This widely spread slang is most often hanged in the head of the sales department in the street lighting. Local people can take care of food because they have the most important means of production. Therefore, the concept of business is supreme. Foreigners cannot make their roots because they are too expensive. They either earn or leave, or choose neighbors to stay. The store receives the order and export.
“In a sense, lighting is a handmade art. As long as the quality is over, the factories of the three or fifty people in the ancient town are actually the most dynamic and competitive enterprises. But the enterprises that need the most development space are The rent is tired, and the burden of this biggest burden has been difficult. The rental cost accounts for more than half of the profits, and the design and R&D naturally lag behind. This is probably the reason why Guzhen Lighting Company has not had many big brands."
7. The patent awareness is thin and the market supervision is difficult.
Keyword dimension "right"
The degree of disruption of the market by “three no enterprises†is self-evident. However, there are no enterprises in the market, and it is difficult to eradicate it. As a result, the overall inspection rate of lighting products has been low, and even the national supervision and inspection of the qualified rate of Guangdong lighting products. And companies that want to make a brand must pay more.
At the end of last year, the contact between Axton and the court was "intimate". General Manager Li Gengyong is directing a battle that many of his peers seem to be “in vainâ€: he took out a special fund of 500,000 yuan to “really†with many counterfeiters – a lawsuit. Li Gengyong, who holds dozens of patents in his hand, is confident, but at the same time he expresses his helplessness to reporters: relying solely on corporate rights protection, in the whole entrenched industry of plagiarism, it is likely that it is only a circle and has limited effect. This may also be the common experience of many companies.
8, the industry supporting environment is not satisfactory
Keyword lag
“Retaining people can retain talents.†Even though the local people in the ancient towns were quite vocal about the living environment of the ancient towns, the most frequently mentioned was the traffic problem. "There is no day without traffic jams." On the one hand, traffic jams symbolize the prosperity of the lights, and on the other hand, they hinder the development of commerce. Even the usual traffic conditions are not optimistic, let alone the traffic conditions during the annual sales and lighting fairs. It is no wonder that in the business survey, in terms of improving the supporting environment, the requirements for transportation and accommodation are far ahead.
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