Inspur Huaguang: Striving to be the leader in the semiconductor lighting industry

The construction project of the first phase of the second plant of Shandong Inspur Huaguang Optoelectronics Co., Ltd. with an investment of 690 million yuan was successfully completed and put into operation smoothly. The first phase of the project has completed a total construction area of ​​35,000 m2, which has been put into use, including a tubular cleaning plant with an area of ​​18,200 m2, an epitaxial plant with an area of ​​approximately 2,800 m2 and a R&D complex with an area of ​​14,000 m2; currently 6 sets of MOCVD The production of epitaxial furnaces and 140 sets of matching die equipment has been fully realized. By the end of 2010, 18 sets of MOCVD epitaxial furnaces and matching die equipment will be put in place.

Faced with the huge global LED market and increasingly fierce competition environment, expansion and expansion is the key to the company's growth and competition. Inspur Huaguang implemented the expansion plan as early as the beginning of 2009. The support of governments at all levels in Shandong Province and the huge investment of Inspur Group have provided policy and financial guarantee for the expansion and expansion of Inspur Huaguang; and Inspur Huaguang has strong scientific research strength, sound industrial chain and advanced management and marketing. The system provides technical and institutional support for its growth as a leader in the semiconductor lighting industry.

I. Great planning and big development, big investment and big investment

Shandong Inspur Huaguang Optoelectronics Co., Ltd., as the leader of the optoelectronics industry in Shandong Province, has a large scale and has four R&D and production bases coordinated by Jinan, Weifang and Linyi. Inspur Huaguang plans to invest a total of 5 billion yuan in five years. Through the coordinated division of labor and supporting construction of four factories, 90 sets of MOCVD epitaxial wafers and supporting die production lines will be established to build the largest LED and LD industrialization base in China. After completion, Inspur Huaguang will have an annual production capacity of 4 million LED and LD epitaxial wafers, 80 billion cores, 10 billion devices, 300 sets of application products and 300,000 SiC substrates.

The first factory, Shandong Huaguang Optoelectronics Co., Ltd., was established in 1999 with a registered capital of 50 million yuan. It is a wholly-owned subsidiary of Shandong Inspur Huaguang Optoelectronics Co., Ltd. The factory is located in Jinan High-tech Zone, covering an area of ​​43 acres and a building area of ​​5,000 square meters.

The second factory, Shandong Langchao Huaguang Optoelectronics Co., Ltd., was established in September 2004 with a registered capital of 325 million yuan. The site is located in the high-tech zone of Weifang City, covering an area of ​​151 mu. The total planned construction area of ​​the park is 90,000 m2. Under the great care and support of the Weifang Municipal Party Committee and Municipal Government, the first phase of the project completed a total construction area of ​​35,000 m2, and built the largest single LED factory in China, with a purification workshop area of ​​18,200 m2. The second phase of the project has a total investment of 1 billion yuan (fixed assets investment of 920 million yuan), 2,600 sets of process equipment and equipment, and a new plant of 50,000 m2.

The third plant, the largest optoelectronics project in Shandong Province, Inspur (Jinan) Optoelectronics Industrial Park, was officially laid in the Jinan High-tech Zone on the morning of November 5, 2009. The first phase of the project started smoothly and progressed well. Inspur Optoelectronics Industrial Park aims to build a domestic first-class photonics park with a complete industrial chain of silicon carbide substrate materials, epitaxial wafers, die, packaged devices and application products. The total planned investment is 4 billion yuan, covering an area of ​​242 acres. 160,000 square meters, it is planned to build into an epitaxial wafer production line with 60 MOCVD equipments and supporting chip and device production lines, and 200 silicon carbide growth furnaces and supporting wafer processing production lines in 4-7 years. After the project is completed and put into production, it can create tens of thousands of jobs, and will realize annual sales income of 9 billion yuan and profits and taxes of 2.08 billion yuan.

The fourth factory, Shandong Langchao Huaguang Lighting Co., Ltd., was established in April 2009 with a registered capital of 45.2 million yuan and is a holding subsidiary of Shandong Inspur Huaguang Optoelectronics Co., Ltd. The site is located in Linyi City, covering an area of ​​300 mu. The total planned construction area of ​​the park is 120,000 m2. The first phase of the project completed the construction of the plant of 3000 m2, with the capacity to produce 100,000 baht of LED street lamps annually. The fourth plant plans to complete the overall construction within 3 years, achieving an annual production capacity of 1 million LED street lamps and general lighting.

The expansion of the plant is the official start of Inspur Huaguang's modular production, which consolidates the leading position of Inspur Huaguang in the industry, marking a new step for Inspur Huaguang to become a leader in the semiconductor lighting industry. The support of the governments at all levels in Shandong Province and the huge investment of Inspur Group have provided a strong financial guarantee for the production and construction of the four R&D and production bases of Inspur Huaguang, ensuring the efficient and orderly expansion of its expansion.

Second, research and development enterprises to promote product upgrades

Inspur Huaguang is a model of domestic “production, study and research” cooperation. The technical support unit is Shandong University, the shareholder. The company's strategy of implementing strong technology and technology has created a strong, experienced and stable technology development team: the former chief scientist of the national "863" plan new material field, Academician Jiang Minhua, is the company's general technical guidance, and the research team is composed of Changjiang scholars. Dr. Xu Xiangang, the chief scientist of the 973” project, is composed of more than 80 academicians, academics of the Yangtze River, special allowances for the State Council, Taishan scholars, doctoral tutors, professors, researchers, senior engineers, doctors and masters, including the United States, the United Kingdom, 6 foreign experts including Japan.

Under the innovative research and development of the capable research team, the company's product upgrades are accelerated, and a number of product performance technical indicators rank first in the domestic and international advanced level.

From the LED epitaxial wafer and chip, the white LED light efficiency developed by the company has reached 100Lm/W, and the optical power of 10*23mil2 blue chip has reached 28mW, which has reached the domestic leading level. The company uses semiconductor substrates developed by SiC substrate. Epitaxial wafers and chips have been included in the National 863 Program, becoming the only company in China with this technology. The project is progressing smoothly and is planned to be completed in 2011 with technical indicators of 350mW. The high-end products P series specially developed for outdoor full-color displays The optical power of red light epitaxial wafers has increased by more than 30%, which has replaced imported products and become a new profit growth point of the company; W series ultra-high brightness red LED chips are the result of the project of the Ministry of Industry and Information Technology, which greatly improved the brightness and technical indicators. The international advanced level, the product has been widely used in traffic lights, LCD backlights, vehicle lighting and other fields, becoming the leading product in the domestic high-end market.

From the perspective of LD, the technological progress of the company's 808nm laser represents the highest level of semiconductor lasers in China. On the basis of strengthening the stability of 200mW 808nm laser products, the company has developed 300mW, 500mW, 1W-3W products, realized multi-band, full range of semiconductor laser supply market, and focused on breaking the material of Watt-class laser in research and development. Restricted (epitaxial material), successfully developed a single-tube 3 watt, 5 watt 808nm laser, and entered the market in batches; the company developed and produced 20W, 40W, 60W 808nm single-bar semiconductor laser array and 120W, 240W, 360W 808nm semiconductor laser Integrated array is the only manufacturer in China that develops and manufactures independently from chip to device. The company develops and produces 20mW, 300mW, 500mW 650nm semiconductor lasers and integrated array fiber output 1W-3W series products, which is the only one from chip to device in China. The 650nm semiconductor laser is independently developed and produced by the manufacturer.

The expansion of the plant is the premise of the large-scale production of high-performance products, and provides the capacity guarantee for Inspur Huaguang to become the leader of the semiconductor lighting industry.

Third, the management system standardizes the marketing layout

At the end of 2006, the "Enterprise Management Compilation", which was edited by the members of the Inspur Huaguang office and edited by the company, was officially released. The "Company Compilation" clearly puts forward the company's entrepreneurial spirit, corporate philosophy, corporate goals and the company's quality policy. It has combed, organized and summarized the organizational structure, department and post tasks, responsibilities, and the company's management systems. An Inspur Huaguang management encyclopedia, and as a guide for the company's development and progress. The implementation of the "Compilation of Enterprise" enabled the company to realize the "four basic principles of management" proposed by General Manager Zheng Tiemin, namely: "Everyone has responsibilities, everything has procedures, standards for operations, and system supervision." It also greatly improved the management level and execution power, and laid the foundation for the company's efficient operation and stable development.

In the marketing layout, Inspur Huaguang actively explores the law of large-scale marketing operation, and establishes a new marketing system integrating product manager, channel manager, account manager, product promotion manager and overseas business manager; in terms of strategy, promoting channel sales, To achieve its effective complementarity and combination with direct sales and telemarketing, and to adhere to the three-pronged approach of “quality improvement, brand promotion and service improvement”; Role, strengthen the construction of the market system, and build a strong industrial market and regional market capabilities. The establishment and application of the new marketing system has optimized the integration of marketing resources, laid the foundation for a better market development, and paved the way for the expansion of the model and channels for product sales after expansion.

The standardized management system and perfect marketing layout have provided institutional guarantee for the company's expansion and expansion, and also created a good rear for the company to become the leader of the semiconductor lighting industry.

The development idea of ​​Inspur Huaguang is to make full use of its own intellectual property rights and the research and development advantages of production, education and research, expand the plant, realize large-scale production, expand the varieties of products, build the world's advanced optoelectronics R&D and production lines, and gradually build the company. Leading domestic and internationally renowned optoelectronic product research and development and industrialization base has become the leader in the semiconductor lighting industry.

Large-scale production operation, modern enterprise management system, high-level research and development team, advanced production equipment, to ensure that the technical indicators and production capacity of various products have reached the international level, will also make the wave of Huaguang shine in Kyushu, flashing the world!

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