Experience beauty and technology products: people keep up the maintenance and self-loathing

Picture: At this year's CES, I spent hours studying smart mirrors.

This article is the NetEase smart studio (public number smartman163) produced. Focus on AI and read the next big era!

[NetEase smart news January 15 news] at this year's Las Vegas International Consumer Electronics Show, focusing on beauty equipment to a large extent can be accepted by people. These devices often incorporate Wi-Fi connectivity, built-in cameras, machine learning, and some augmented reality features to analyze all aspects of your appearance and recommend products to improve your appearance.

The company wants to use technology to judge your condition, make you feel bad, and then sell you a beauty product.

Photo: HiMirror Mini's comments on my dark circles hurt my feelings.

At least, when I walked into a gorgeous suite that was transformed into a temporary beauty salon, I felt like that. A company called Henkel Beauty Care invited me to try out its Schwarzkopf Professional SalonLab, a hand-held, Bluetooth-connected device that analyzes your hair. The device sends the information to the app, giving your hair an overall score and ranking. The application creates a customized shampoo based on the user's needs and then sends this information to a machine that samples the shampoo on the spot.

When I went to the Henkel suite, many of the devices rated my appearance. The networked mirror named "HiMirror Mini" built Amazon's Alexa and told me that my dark circles need remedies. The Neutrogena Skin360 Skin Scanner (an iPhone camera accessory that takes close-up photos of the pores) shows that my skin is too dry. Suppose my self-esteem is at a low ebb.

Beauty products, including the technologies we see at the Consumer Electronics Show, all put people at a strange intersection of self-care and self-loathing. This is why having a beauty shop like Sephora or Ulta has a unique experience - sales assistants will find a way to convince you that your complexion is perfect, but you walked out of the store with a $200 worth of products.

The beauty counter's sales staff will arouse your ego, and Las Vegas's beauty equipment will lead you to insecurity. Technology doesn't care that working at the world's largest technology show for 16 hours will make me give birth to dark circles, and technology will not take into account that, even though I used a lot of moisturizers throughout the week, Nevada's air still makes my skin Become dry. The AI ​​had a grim, ruthless examination of my face, analyzed what it had seen and gave recommendations, but the context was ignored.

So, when I was sitting on a white leather stool in a modified suite and doing hair analysis, my self-esteem was very fragile. However, the hair analyzer is different from the mirror that was so harsh on me. The Schwarzkopf system is a product that only provides the salon, so a stylist will assist in interpreting the results of the equipment analysis. Stylist Kim Woo demonstrated the process. He sandwiched the analyzer at my hair roots and hair tails, praising my curls while waiting for the APP's analysis to figure out what's changing inside my hair. The application showed that my hair was dry, but Wolf's statement comforted me. He said that my overall hair health score was more than 70 points, which is quite good.

Although it was not pleasant to hear the dry hair, there was one person around that actually made the result not so bad. Technology companies need to figure out how to feed empathetic feedback into their beauty equipment. Leave behind the mirror that says I have dark spots and dry skin – replace it with a mirror that praises the information.

(From: cnet Compilation: NetEase smart participation: nariiy)

This entry was posted in on