Huawei Glory President Liu Jiangfeng Abandoned Terminal China Region and Glory Merger

Huawei Glory is Huawei's Internet mobile phone brand. December 16, 2013 Glory brand release, officially became Huawei's smart terminal sub-brand, launched glory 3C, glory 3X, sword refers to red rice and millet.

At the end of 2014, "WeMedia2014 from the media annual meeting", Liu Jiangfeng revealed that the brand of glory for a year has initially had a place in the market, with shipments of about 20 million units, and sales revenue will reach about 3 billion US dollars. In terms of sales, we hope to double in 2015.

Regarding the course of his glory, Liu Jiangfeng summed it up as "a very difficult road to go." Huawei is one of the top 500 companies, but glory is a new force. He concluded internally and said that he must say goodbye to the top 500.

In addition, Huawei Terminal China and Glory China will undergo structural integration in 2015, and the merger will establish a new Huawei Terminal China region. Huawei Terminal China will manage Huawei's terminal and glory brands in a unified manner and have greater pricing power to avoid too fierce internal competition in Huawei's China region and glorious China market in the mainland market.

The following is Liu Jiangfeng's speech at the "WeMedia 2014 Self-Media Annual Meeting". This is the last time Liu Jiangfeng left his job to sum up his work in glory:

Good afternoon, everyone! Since the talk show may be a bit different, I sent a micro letter to me when I was eating, because before we said that the subject would have liked to talk about how well we did this mobile phone 2014, it was not so difficult to pass every year. It's not a bad year, but why can we still have it?

The method is always more difficult than that. I asked some of my men today to say something. He said that on Sunday, he ran to acupuncture. Everyone who watched the phone every day estimated that there would be a problem with the neck. When the acupuncture came back, the needle was also tied to the neck. At last, his son asked him when he entered the door. How strict is your company management? Why does he say? He said that I thought it was your boss's tie. If you don't go to work on Sundays, you are pinned by your boss. You can see how hard it is to do mobile phones.

Since today’s sharing from the media, I’ve talked about Huawei’s taking a glorious brand this year and we’ve taken a very difficult road. We all know that we are the top 500, a new force, and we’ve concluded internally that we’re going to be the top 500 Say goodbye!

Let’s take a look at what we have done this year. This year is almost over. The entire target should reach a size of 2.3 to 2.4 billion U.S. dollars, and close to 20 million sales. Honoring this year's development actually exceeds our own. It is expected that, on the one hand, it is very important for us to summarize ourselves. We have discovered that in the past we used to make products. In the past, we only made products. After we finished products, we did not know how to advertise. In 2014, with the help of many partners, how do we do self-media, how to do marketing promotion, with the help of partners, many people from the media to our support, this year in the entire marketing index upwards, and The result of the final sale is still quite good.

In fact, the first lesson we had was that we always thought that the good taste of the products was not afraid of a deep alley, but when we started to go on marketing, we knew that many people would compare us with other opponents. In fact, we have been learning A lot of their marketing actions, but later found out that when I first started to speak in the media, I was maddened by our CEO. After one of our promotions, we used too much force. The company is in the past.

Glory 6 is our flagship this year. Later, we found in the media that young people don’t care about what you say. He actually cares about what he sees, what he feels, or what he feels, and his friends recommend it. We have also adopted the model of going from overseas to the domestic market. We have docked with domestic publicity and now sell more than 1,000 units in Korea. Our entire understanding, after this year, since the media helped us, every one of us or every product, is itself a kind of self-media, including the post-80s employees who write every article and we believe that Good things will naturally form some word of mouth and spread of good products. On the other hand, in another era, the efficiency of Internet communication will be very fast. We will release this year’s flagship of the year in Beijing the day after tomorrow. We have started publicizing in the past two weeks. We already have a lot of users. They want to ask when the conference will be held and when they will buy it. The product is unknown to everyone, but he is right. Our brand already has a certain amount of trust.

When we communicate with our partners, we have always adhered to this point. We believe that the whistles we have blown out are the word of mouth. So in 2014 we saw that we went through the media to do some corresponding work, including in many hot issues, from the overall strategy at the beginning of the year to the challenge of the ice bucket. Later in June, Glory 6 was released. Glory 6 was quite Huawei's first domestically produced chip, and it was eight cores, ahead of Apple and Samsung. The one that was announced the day after tomorrow, everyone would see further technological breakthroughs. The back of our product was Two cameras, see the world more abundant.

Actually, we are most confused. Everyone knows that I have been 24 years old and have been in Huawei for 18 years. When we were glorious at the beginning of the year, we all know that for example, Xiaomi and Meizu were all successful on the Internet, and he grew up. , Let us have a lot of reflection on the traditional marketing consumer model, decided to use the e-commerce model to create a future.

I didn’t have a good time in the Chinese New Year. You think I’ve been working at Huawei for more than a decade and I’ve been to the mobile internet e-commerce industry. People think that it’s too old. Later, I specifically went to burn sticks of incense and see the Guanyin. This face of Bodhisattva has been eating for thousands of years, and there is still a long face to eat. I think my old face may be mixed on the Internet.

Therefore, in the entire team, we integrated all of Huawei's Internet divisions, e-commerce divisions, and cloud mobile software divisions. The most important goal is to target young consumers on the Internet and interact with them from zero distances. , Before changing our products, but what you need I do, this is two months ago in Germany, Glory 6 when listed, our main appeal is to hope to C2B mobile phone, of course, our brand slogan or back To brave things, we continue to explore the wave of the mobile Internet, we want to adhere to technical origin, product origin, which is what we expect.

In the beginning we don’t care about what we do. Some people say it well. Some people say it is bad. We often say to ourselves that when we look up at the moon, you should squat on the ground. We constantly look down and look up. Actually, we are different from other companies. We are still a technology company, so even in the era of modern mobile internet, media is so developed from the media, we still hope to stick to our strengths and show our true advantages to consumers.

So we hope that it will be almost over in 2014. We will immediately release the year-end flagship. This flagship technology, I just compared below with the Apple 6plus, leads the world in hardware, like Apple's distance has been infinitely close Of course, we are experiencing. This is the focus of our next step. We also hope to cooperate with the self-media alliance in this regard. On the one hand, it is cooperation. In fact, it is more important that we hope to be able to cooperate with our partners and consumers. More and more close communication channels will help our products better in today's construction. Come here, thank you all!