Smart TV, the fourth screen of homeopathic rise?

With the popularization of computers and mobile devices, television has increasingly become a marginalized electronic product. The emergence of the concept of smart TV directly saves the operating rate of television, and has transformed into the core module of the living room economy. Compared with traditional TVs, the advantages of smart TVs still focus on games and content. Smart TV can be said to have unique advantages in the game, especially in the country due to the further opening of national policies, smart TV has become a "game wasteland" urgently needed. Although game consoles from Microsoft, Sony, and other brands have entered China in succession, although TV makers have created their own gaming platforms, video games still continue to struggle. The first is the problem of interactive methods. The touch screen has become the interaction mode between the mobile phone and the tablet. The mouse and keyboard have always been the standard for PC games, and the main interactive mode of the smart TV is still the remote control. Although many domestic companies have introduced corresponding game consoles and joystick devices, many people are highly respected for somatosensory games, but due to the lack of industry standards and technical limitations, interaction has become a shortcoming of video games. Another shortcoming of video games is game resources. Even if smart TV claims to have hundreds of millions of users, it has to be admitted that smart TV is far from a platform favored by game developers. A lot of video games have come directly from the transplant of mobile games, but the number has improved but there is no quality at all. The introduction of foreign games has been restricted by relevant departments and progress has been difficult. However, the cooperation between television manufacturers and game developers has brought a turning point to their respective competing video games. For example, the cooperation between Hisense and Tencent has enabled Tencent's various mobile games to seamlessly adapt to large-screen TVs. The video game may usher in a full-scale eruption from platform to content to accessories. However, the business model and marketing direction of video games are still lacking. It takes time for users to enjoy the gaming dividend of smart TVs. Of course, the nature of smart TVs is still television. Games are only part of entertainment, and they are only partial dishes of users. Content is indispensable for smart TVs. For now, smart TVs are still the role of video players and cannot solve content problems. The smart TVs that have been given high hopes can only be hardware versions of storm video and are used as tools for video playback. For this reason, the LeTV Super TV, which was created by LeTV, has become a dark horse in the TV field. Xiaomi invested heavily in iQiyi and Youku Tudou in order to enrich TV content. The smart TV without content cannot complete the basic functions of live broadcasting, on-demand and customization. The blocked TV box is a lesson. Smart TV without content is undoubtedly an empty shell.