The trend of LED large-size backlight application is growing rapidly. With the advancement of technology and the reduction of LED supply cost, AUO estimates that the global LEDTV penetration rate will reach 20% in 2010, and the proportion of AUO's own TV panel to LED backlight will exceed 20%. And for the first time announced the introduction of AUO LED backlight panel time schedule, it is expected that by 2013, AUO's three mainstream application panels will be replaced by LED backlight applications.
AUO Executive Vice President Peng Shuanglang proposed LED backlight penetration estimates for the three major mainstream products. He pointed out that the LED NB penetration rate was about 63% in 2009 and will increase to 84% in 2010, while AUO's 2009 LED NB The proportion of imports has reached 80%. In 2010, the LED NB panel will reach 95%, and at the end of the year, it will reach the goal of replacing LED backlight 100%.
In the LED LCD monitor section, Peng Shuanglang said that the global market penetration rate in 2009 was only about 2%, and it is estimated that it will reach 20% in 2010, while AUO's LED LCD monitor panel in 2009 will account for 5%, and will reach 30 in 2010. % weight, it is expected that in 2012, AUO will all be converted into LED-backlit LCD monitors.
LED TV market outbreak and demand are the most eye-catching, Peng Shuanglang said that AUO's LED TV panel in 2009 has a lower base period, accounting for about 1% of all TV panels, while the global LEDTV market penetration rate is about 3%. TV penetration will grow to 20%, AUO's goal is to exceed 20%, and it is expected that all TV panels will be introduced into LED backlight technology in 2013.
Peng Shuanglang pointed out that TV has a large demand for LED. At present, an average TV panel needs more than 200 LED packages, which is equivalent to 400 LED chips. Although the TV brand factory is more optimistic about the market, the current LED supply chain is tight. In 2010, the 20% penetration rate of the global LEDTV market is already the upper limit of the supply chain.
Peng Shuanglang said that the proportion of LED and 3D applications will increase significantly from the second quarter. At present, the price of LED TV terminals is 1.4~1.8 times that of traditional LCD TVs. If the function of 3D technology is added, the price of products will be doubled. Compared with the traditional CCFL backlight, the current 40-inch LED TV panel is about 1.4~1.5 times, and the LED LCD monitor panel has a price difference of about 5~15%. The LED backlight is also imported to make the product model update faster. For the quick.
AUO CEO Chen Laizhu said that new applications such as LED TV, 3D TV and IPTV have driven the LCD TV market to enter a new stage of replacement. It also replaces the traditional CRT TV 1 to 2 years earlier, which will drive the overall market. The tide of the machine has made it into a new situation in 2010 when new technologies are being created.
AUO said that technological advancement has led to a reduction in LED cost and a reduction in the number of LEDs. Therefore, there is confidence in the full introduction of LED backlight technology into panel applications. In the past, AUO has been actively deployed in the LED supply chain.
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