DVB+OTT - Can't think about cable or want to
If IPTV + OTT is added in front of this addition, telecommunications still have a lot of initiative, then the addition of DVB + OTT may not be so gentle, and it is almost impossible for DVBs to consider clearly whether they will do it or not. . In the impact of IPTV and OTT, DVB can only choose to add first.
In Hunan, Henan, Guizhou, Xinjiang, Gansu, Jiangxi, Guangxi, Shandong, Anhui, Liaoning, Beijing, and Shanghai, DVB+OTT has been tried in more and more places. The good places for DVB development such as Beijing, Shanghai is dominated by DVB, and OTT is a supplementary business; Guizhou, Xinjiang, and other places where development was previously poor are dominated by companies that are willing to provide capital assistance and provide new boxes.
DVB dominates the cooperation with OTT licensees, Gehua Cable, BesTV, Dongfang Cable and Future TV, Hunan Cable TV, Mango TV, Shandong Cable, and Youpeng.
In September 2013, Hunan Cable Changsha Network Co., Ltd. debuted the DVB+OTT mode in China, opened 200 channels, and cooperated with Changsha Mobile and Hunan Broadcasting and Television to jointly launch new multi-frequency interactive services, Mango TV on-demand coverage, and “ Special for "very clear television integrated machine. In June 2014, Mango TV and Hunan Cable opened DVB+OTT cooperation mode.
On March 20th, 2014, Beijing Gehua Cable Co., Ltd. combined with BesTV Corporation to jointly test and launch 4K ultra-clear Gehua broadband TV. In early 2015, Premier Pengle revealed that it has jointly completed the DVB+OTT business of Guangdong, Jiangsu, Guangdong and Henan with the Guangdong TV station.
On January 21, 2014, Tongzhou Electronic Bulletin stated that the company and Henan Cable have signed a cooperation and operation agreement for DVB+OTT project, and they will form a strategic partnership in the field of DVB+OTT to jointly develop DVB+OTT in Henan Province. Project cooperation reached an agreement. Similarly, from January onwards, Chaoyang launched a digital television conversion project, deploying "DVB+OTT" two-way set-top boxes with multi-screen interactions, time-shifting viewing, video-on-demand, and Internet applications to "fly to see" boxes. However, the recent resignation of Yuan Ming and the substantial reduction in stocks indicate that Tongzhou’s road to transformation from the end of 2013 to the television Internet has not gone smoothly. The DVB+OTT business does not seem to have made substantial progress.
DVB+OTT is more serious than the same continent in digital video. On January 21, 2014, Digital Video and Heyi Information Technology (Beijing) Co., Ltd. reached an agreement on the cooperation in the development of OTT business and signed a strategic cooperation agreement. Digital Video is responsible for building the OTT TV business operation platform and introducing the country’s legal OTT service licensees, responsible for the distribution of OTT terminals and the development of users; Youku Potato is responsible for providing the OTT video content required for the cooperation between both parties and guarantees their legitimacy. Both sides use their existing The resources provide support for the development of cooperative businesses. Youku Tudou is responsible for the planning, arrangement, and pre-release of the OTT video content provided by it, and Digital Video has the rights of secondary layout, publication, and final review. Since then, Digital Video has entered into an agreement with Hua Digital Media to carry out OTT business cooperation operations, and has signed cooperation agreements with Hunan Cable Group and Guangxi Radio and TV Group on cooperation in the operation of OTT services, terminal promotion, payment system applications, and cloud applications. . April 15, Digital Video Announced that the company has reached an agreement with Guangxi Radio and Television Information Network Co., Ltd. on the OTT joint operation, financial payment operations, big data applications, smart terminals and smart home gateway/smart router research and promotion issues And signed a cooperative operation agreement. In May, Digital Video and Xinjiang Radio and Television reached an agreement and signed an agreement on the joint operations of OTT, intelligent terminals, smart home gateways/smart routers, and financial payment services. Cooperate to build and operate OTT business platform, technology system and operation system. Actively promote the promotion of smart terminals, smart routers/home gateways, home second terminals, and other OTT related products. The use of digital video payment licenses and Xinjiang Radio and TV's user resources to carry out payment business operations, including but not limited to third-party payment, pre-existing accounts, public utilities payment, Xinjiang Radio and Television's own business charges and other services.
There is also a feeling that the combination of diseases and emergency medical services - the cooperation between Hunan and Hubei Province and radio and television, from the catering business turned Hunan and Hubei, can really do a good job DVB + OTT? June 11th, the continued suspension of the Hunan and Hubei experience and Shandong Radio and Television New Media Co., Ltd. announced that it will cooperate with Shandong New Media to create a win-win and sustainable development partnership, expand the market for home smart cloud terminal services as soon as possible, and jointly promote the construction of triple play in Shandong Province. On July 28th, Hunan and Hubei Province issued an announcement that Anhui Radio and TV Information Network Co., Ltd. will transfer the home smart cable cloud terminal in Anhui Province to the exclusive investment and construction of Hunan and Hubei, and the two parties will jointly operate and manage. The two parties agreed to provide a new terminal with 5 million subscribers to the Hunan-European network before the end of 2016, and be responsible for the completion of the replacement of the cable set-top box of the 5 million subscribers of Anguang Networks by the new terminal. However, as of now, there seems to be no more progress, perhaps because of the scale of the subscribers that Radio and Television has accumulated. In today's era of capital flow, it has become a target that many people are peeps at. For example, the Hunan-European situation seems to be trying everything indiscriminately, but in reality they are all seeking a big set of chess, but they just lost.
In addition, at the terminal level, in 2014 CCBN show, Iqiyi teamed up with Shenzhen State Micro-Technology Co., Ltd., National Digital TV Engineering Lab and local cable TV networks to create a "DVB Live + OTT On Demand + High-Definition Interactive" triple play. The company integrated TV and released the three-mode set-top box with the smallest volume, highest performance and lowest price in the country, and took the lead in creating a converged TV experience of live broadcasting, on-demand broadcasting, and interactive broadcasting. However, this product seems to be subject to the concerns of the policy and is currently taking a relatively low profile.
Comments: If IPTV+OTT can still see ideas, DVB+OTT can be described as chaotic. Radio and television are too fragmented and the situation is too complex. The inability of capital investment also leaves autonomy to the sidelines. And those companies that claim to raise much money and provide more terminals feel that stimulating the stock market is more intense than the spirit of the market. Therefore, though DVB+OTT seems to be blooming all over the place, it is inevitable that the thunder and rain will be rare.
In 2015, OTT+ operators will become hot spots in the industry. It will be more obvious that OTT will gradually shift from 2C to 2B. The pace of the OTTization will determine the industrialization process.
For many places broadcasting and TV, DVB + OTT may be the best choice for the moment. However, in the process of how to choose the right to make decisions? In the hands of the future? What are the respective requirements of DVB and OTT? Where is the bottom line?
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