The apple Joe had a TV dream and Ma Yun had a shopping aspiration. On August 29, Skyworth made a dream come true for them.
“Our AR TV aims to create a platform-level entrance. Afterwards, video, games, education, shopping, etc. can all be accepted in.†Skyworth Liu Lizhi said at the world’s first AR TV conference. This is exactly what Joe has to offer, and Ma Yun has always wanted to create a new shopping experience.
Set a relatively small target first
There are complaints about the idea of ​​change!
Although Joe Gang had disdain for TV, it was because there wasn't a TV in his mind that made him tempted. His real idea is "I want to create an integrated TV product that is very easy to use and can be synchronized with all devices and iCloud. In the future we don't need to worry about complicated remote controls. The product will use the simplest imaginable Interface, I think I finally solved this problem."
In fact, Joe's exploration of television did not stop until his death. So that his ideas also affect the current Apple CEO Cook: TV needs a new foundation, but also has a more powerful hardware configuration, and a modern operating system and a new user experience and excellent developer tools. For the latest version of Apple TV, Cook just revealed: "AR (Augmented Reality Technology) is very interesting, but also the core technology. To this end, we are developing a lot of related products, but to be confidential."
Also on the other side of the ocean, Alibaba founder Jack Ma is brewing a change that will add new shopping experiences through virtual reality (VR). At the same time, Ma Yun also has a keen interest in AR, and led the United States augmented reality (AR) startup Magic Leap.
Obviously, the layout AR is a common goal of all giants including Apple, Google and BAT. Skyworth is the first to integrate TV screen with AR technology.
On August 29, Skyworth held a new product launch and launched the world's first AR smart TV Skyworth OLED organic TV new S9D. The new S9D greatly enhances the display of TV screens through new technologies that integrate "real-world" information with real-world information and virtual world information seamlessly. Judging from the on-site experience, the current AR TV experience has taken shape in several areas such as games, education, and business.
This year marks the first year of the AR concept. Skyworth was the first brand to launch AR TV in the year when AR technology broke out. It was also the first brand in the industry to combine OLED high-end display technology with AR technology.
To set a relatively small target first, this is the original intention of Skyworth to launch this AR TV: It is hoped that through the layout of AR, the promotion of AR's entire industrial chain will be accelerated in home applications. Skyworth hopes to be a practitioner in this field. It is a leader.
Give up VR, AR is more suitable for TV
In fact, Skyworth's exploration of the combination of VR and TV is earlier than the exploration of the combination of AR and TV.
“But we found out through comparison that TV and VR are two tracks, and it is very difficult for VR to enter home consumption.†Liu Weizhi of Skyworth stated, “So we decisively gave up the combination of VR and TV technology and chose more reliable AR technology. ."
In fact, by projecting 3D content onto a medium, AR technology that presents the combined effect of real people, scenes and virtual objects may be faster than VR, and many game companies including Nintendo have begun to tap the AR market. .
In particular, at the closing ceremony of the Rio Olympic Games on August 22, Tokyo, the 2020 Olympic Games, staged a cool and “demonstrative†“Tokyo Eight Minutes†performance through the AR (Augmented Reality) for the 2020 Tokyo Olympics. The 33 competitions on the Maracana Stadium came to life and AR was once again hot.
At present, the AR industry is in the start-up phase of the market, and the market for consumer applications of augmented reality technology is gradually opening up. According to the International Augmented Reality Summit, the AR market growth index is expected to increase by 5.15592 billion U.S. dollars in 2018. According to a report released by Digi-CApital, the global AR market revenue will reach about 120 billion US dollars.
Skyworth is combining TV big screen with AR technology, trying to improve user experience by combining real-world information with virtual world information. From the scene, we can see that the AR application in Skyworth TV involves children's education, somatosensory games, sports and fitness, and shopping and fitting.
For example, through the camera above the TV, you can think of the TV as a full-tech fitting mirror, where you can not only map out your live-action images, but also virtualize various clothes for you to try on. In AR games, real scenes and game characters are displayed on the TV screen at the same time, and you can use gestures to control the characters in the game.
Of course, for the application of AR in the television field, Liu Yizhi also admits: AR technology can not be standard on TV in 2-3 years, because the current AR content is for small screens, and these contents can not be simply transferred to large On the screen, the AR content for the big screen market needs to be re-produced and the threshold is high. In addition, hardware technology is needed as a support. Therefore, current AR technologies can only be used on mid-to-high-end products, and 2-3 can't be standard.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
“Our AR TV aims to create a platform-level entrance. Afterwards, video, games, education, shopping, etc. can all be accepted in.†Skyworth Liu Lizhi said at the world’s first AR TV conference. This is exactly what Joe has to offer, and Ma Yun has always wanted to create a new shopping experience.
There are complaints about the idea of ​​change!
Although Joe Gang had disdain for TV, it was because there wasn't a TV in his mind that made him tempted. His real idea is "I want to create an integrated TV product that is very easy to use and can be synchronized with all devices and iCloud. In the future we don't need to worry about complicated remote controls. The product will use the simplest imaginable Interface, I think I finally solved this problem."
In fact, Joe's exploration of television did not stop until his death. So that his ideas also affect the current Apple CEO Cook: TV needs a new foundation, but also has a more powerful hardware configuration, and a modern operating system and a new user experience and excellent developer tools. For the latest version of Apple TV, Cook just revealed: "AR (Augmented Reality Technology) is very interesting, but also the core technology. To this end, we are developing a lot of related products, but to be confidential."
Also on the other side of the ocean, Alibaba founder Jack Ma is brewing a change that will add new shopping experiences through virtual reality (VR). At the same time, Ma Yun also has a keen interest in AR, and led the United States augmented reality (AR) startup Magic Leap.
Obviously, the layout AR is a common goal of all giants including Apple, Google and BAT. Skyworth is the first to integrate TV screen with AR technology.
On August 29, Skyworth held a new product launch and launched the world's first AR smart TV Skyworth OLED organic TV new S9D. The new S9D greatly enhances the display of TV screens through new technologies that integrate "real-world" information with real-world information and virtual world information seamlessly. Judging from the on-site experience, the current AR TV experience has taken shape in several areas such as games, education, and business.
To set a relatively small target first, this is the original intention of Skyworth to launch this AR TV: It is hoped that through the layout of AR, the promotion of AR's entire industrial chain will be accelerated in home applications. Skyworth hopes to be a practitioner in this field. It is a leader.
Give up VR, AR is more suitable for TV
In fact, Skyworth's exploration of the combination of VR and TV is earlier than the exploration of the combination of AR and TV.
“But we found out through comparison that TV and VR are two tracks, and it is very difficult for VR to enter home consumption.†Liu Weizhi of Skyworth stated, “So we decisively gave up the combination of VR and TV technology and chose more reliable AR technology. ."
In fact, by projecting 3D content onto a medium, AR technology that presents the combined effect of real people, scenes and virtual objects may be faster than VR, and many game companies including Nintendo have begun to tap the AR market. .
In particular, at the closing ceremony of the Rio Olympic Games on August 22, Tokyo, the 2020 Olympic Games, staged a cool and “demonstrative†“Tokyo Eight Minutes†performance through the AR (Augmented Reality) for the 2020 Tokyo Olympics. The 33 competitions on the Maracana Stadium came to life and AR was once again hot.
At present, the AR industry is in the start-up phase of the market, and the market for consumer applications of augmented reality technology is gradually opening up. According to the International Augmented Reality Summit, the AR market growth index is expected to increase by 5.15592 billion U.S. dollars in 2018. According to a report released by Digi-CApital, the global AR market revenue will reach about 120 billion US dollars.
Skyworth is combining TV big screen with AR technology, trying to improve user experience by combining real-world information with virtual world information. From the scene, we can see that the AR application in Skyworth TV involves children's education, somatosensory games, sports and fitness, and shopping and fitting.
Of course, for the application of AR in the television field, Liu Yizhi also admits: AR technology can not be standard on TV in 2-3 years, because the current AR content is for small screens, and these contents can not be simply transferred to large On the screen, the AR content for the big screen market needs to be re-produced and the threshold is high. In addition, hardware technology is needed as a support. Therefore, current AR technologies can only be used on mid-to-high-end products, and 2-3 can't be standard.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.