The barrage originally used as a "supporting role" actually turned into a "protagonist" for the Spring Festival Gala in the form of a "full-screen barrage to capture the Spring Festival Gala". The Spring Festival Gala screen covered by a full-screen barrage can be seen in this Spring Festival Evening program. What exactly is the full screen barrage ? Or look at the annual Spring Festival Gala? ? ? Young people are satisfied and happy. The vast majority of the 1.4 billion Chinese people can still watch it? Xiaobian sofa thinks that this is the happiness of a few young people. It is based on the pain of most people. It is absolutely undesirable. Not all Chinese people say: "Fault!" fault! After that is wrong! ! !
Have a look at this picture of the Spring Festival Gala?
100 Million Barrage Missed Spring Festival Gala iQIYI realized the first “bunch barrage live broadcast†during the Spring Festival Gala. Iqiyi users watched the live broadcast while reviewing the program through the barrage. The innovative interactive mode triggered the enthusiasm of young users. Iqiyi’s platform data as of 3:00 a.m. on the 19th show that the iQIYI Spring Festival Evening Live Broadcast Barrage exceeded 100 million, becoming one of the biggest highlights of this year’s Spring Festival Gala webcast.
The enthusiasm of the audience for the barrage was inextricably linked to the "all-platform" interactive cooperation model of iQiyi and the Spring Festival Gala. Especially worth mentioning is the seamless connection between Iqiyi and Weibo's comments during the Spring Festival Evening, and comments on the Spring Festival Gala on Weibo are also presented live in the form of barrage in the iqiyi Spring Festival Gala Webcast. The "Full Screen Barrage Attacking the Spring Festival Gala" became a new way of watching the Spring Festival Gala.
Attract 91% of users
Young users became the main force in the online live broadcast of the Spring Festival Gala. Iqiyi front desk data showed that the iqiyi Spring Festival Gala lived up to 91% of young viewers under the age of 30. Among them, the number of people under the age of 18 accounted for 27%, the proportion of 19-24 years was 34%, the proportion of people aged 25-30 was 30%, and the proportion of people over the age of 30 was only 9%. After 80, 90 and even 00, after the Netcom generation, watching the Spring Festival Gala and other variety shows through the online video broadcast has become the mainstream trend. Iqiyi's strong appeal among young users can be verified.
As the first time in the history of the Spring Festival Evening, the iQiyi has acquired the right to broadcast live video. In this exclusive global broadcast, more Internet thoughts and innovations have been incorporated, allowing the traditional Spring Festival Evening to release a more youthful and entertaining era. Young users are particularly important inheritors of Chinese cultural traditions. The new Internet-based Spring Festival Gala transmission methods and interactive methods are of epoch-making significance for constructing a cultural memory for strengthening Spring Festival Gala in the hearts of young users.
Millions of overseas Chinese joining the live stream
In China, the CCTV Spring Festival Gala always has the saying "Northern Hot South Cold". According to the latest platform data released by iqiyi at 3 o'clock on the 19th, the top five rankings in the Spring Festival Gala ratings are Shandong 11 respectively. %, Henan 10%, Hebei 9%, the provinces tied for fourth place are Guangdong, Zhejiang, Jiangsu 7%, and the fifth is Anhui 5%. It can be seen that the viewers in North China have always maintained their enthusiasm for watching the Spring Festival Gala, and the live webcast has enabled many provinces in South China and Eastern China to join the Spring Festival Gala viewing force.
Overseas, Iqiyi Live Spring Festival Gala received a good number of overseas users. The data published by iQiyi indicated that the total number of iQiyi Spring Festival Evening broadcasts exceeded 70 million, of which overseas users accounted for 2.1%; total number of players exceeded 40 million, and overseas users accounted for 1.9%, which means nearly 100 Millions of overseas Chinese watch Spring Festival Gala through iQiyi. With the advantages of the Internet, iQiyi not only presented the Chinese New Year Gala to Chinese audiences, but also enabled millions of Chinese from all over the world to watch high-definition free Spring Festival Gala live equally and quickly.
On the eve of New Year's Eve, CCTV and iQiyi jointly realized a historic webcast. Both sides greatly expand the viewing distance and influence of the Spring Festival Gala through global cross-screen interaction. This indicates that the innovative cooperation between traditional large-scale programs and network platforms has started. The iQIYI's industry influence and strong technical capabilities have once again been verified.
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