LED lighting business strategy should be unchanged

LED lighting companies have only one "change" in their environment. Whether it is internal or external, the topic of "business strategy" for managing the future is increasingly valued by LED lighting companies. What is a business strategy? Simply put, in order to understand the trend of environmental change, to seize the opportunity to avoid threats, or to play to the existing advantages, to make up for the existing disadvantages, in order to achieve the purpose of LED lighting business.

There are four variables to consider when developing a business strategy: the opportunities and threats of the environment, and the strengths and weaknesses of the LED lighting company itself. If there is an opportunity between the opportunities arising from external environmental changes and their own competitive advantages, it is the best operational scope and business strategy in the future. The connotation of the business strategy is to make the LED lighting enterprise business from the previous "hard work" to "looking up and wait", to find problems early, and to propose countermeasures, in addition to doing things right (Dothethingsright), more to do Dotherightthings, while taking into account efficiency and effectiveness.

Play to the advantages compensate for the disadvantages <br> <br> Interestingly, there are business strategy of LED lighting business does not necessarily guarantee success, no policy people did not necessarily fail, but strategically the concept of LED lighting business to know at least why he successfully Or failure, which is of great help to LED lighting companies that emphasize learning organizations and knowledge-based organizations in the 1990s, and contribute to the accumulation of experience and organizational learning. An LED lighting company has strong resources, but there is no strategic point of view, and LED lighting companies are taking the wrong direction, unable to achieve the established goals of LED lighting companies, but also bring great damage to LED lighting companies, and more resources may be Turn your eyes into empty eyes.

Mastering the pace of environmental change adjustment LED lighting business management is not only the external environment is changing, but the internal management environment is also changing.

LED lighting companies are under internal and external changes, LED lighting companies' future business strategy, & 127; is important. The learning organization of PeterSenge is the representative of the 1990s. Many LED lighting companies are constantly thinking about how to create advantages, accumulate resources and surpass competitors. However, the current business environment in the late 1990s emphasizes liberalization and internationalization. With efficiency and speed of technological innovation, it is more and more difficult to grasp and predict the environment. How to continuously create a series of competitive advantages becomes more and more difficult. Jizheng building materials network authors understand that LED lighting companies gradually feel: LED lighting companies to operate successfully, strategic contribution accounted for 20%, organizational contribution accounted for 80%, leadership contribution 20%, followed by employee contribution accounted for 80% .

The more accurate the direction of LED lighting business strategy, the more accurate the prediction of the leadership, the more LED lighting companies can "catch" the market demand as early as possible. However, if the LED lighting enterprise organization can't keep up with the pace, it is in vain to organize the combat power. In many practical situations, the organization has just begun to form and operate, but it has found that the strategy has been adjusted due to environmental changes, so that the organization has been struggling to catch up after the strategy. When the organization adjusts to the requirements of the strategy, the strategy has changed, so the organization It is outdated and must be adjusted again. This is the organization is too rigid.

This is also the reason why "organizational transformation" and "organizational change" are quite popular in recent years. LED lighting companies can only pursue organizational effectiveness and create a "elasticized" organization that can quickly adapt to environmental changes. One can constantly create "Know-How". "The knowledge-based organization can be faster than competitors regardless of changes in the environment, and can more effectively adjust the pace of business and grasp the advantages of winning.

The business strategy basically has three elements: creating value for customers, quality of strategic decision-making, and quality of strategy execution. The premise of the existence and survival of LED lighting companies lies in "creating customer value". However, customer demand and satisfaction are "dynamic" and not static. The things that customers want and think are always "changing", the definition of value naturally changes, and the methods and means of creating value for customers change.

Integrating resources to make a focus on LED lighting In the corporate world, marketing research, consumer research, customer demand surveys, etc., more and more research tools, theoretical development is quite mature, and even the customer needs are divided into "health factors", "incentives" "The former" is the basic condition for attracting customers to the door, while the latter is the "sufficient condition" and the place to win the competitors. The "differentiation" of the product meets the needs of the customer and can create the best brand image. , to bring the greatest contribution to the company.

The second element of the business strategy is "strategic decision-making quality". First, we must recognize the "competitive dynamics" of the strategy, followed by the strategic "key choice". A strategy of competing dynamics may create a series of competitive advantages, rather than static ones, which can only create one advantage. Especially in the era of ten times speed, we must constantly think about "What to do tomorrow? What to do next month? What to do next year, five years or ten years later?" Must be more than competitors think and do more Faster and farther.

"Key selection" is the quality of strategic decision-making. Many LED lighting companies want to do everything. As a result, they are not doing well. Therefore, "focus management" and "key selection" are very important. The strategy must be the most efficient allocation of existing limited resources. Focus on the existing environment, after measuring the capabilities of the LED lighting companies themselves, focus on the application. Concentrating and integrating resources and giving full play are also important factors influencing the quality of decision-making.

LED lighting companies have no strategy, and it is useless if they are not implemented. The strategy must play a positive role in the performance of LED lighting companies, with a focus on implementing them in the organization. If the organization is weak and the resources are insufficient, even the best strategies and ideas are also "intentional, ruthless."

How to implement the implementation of the strategy? The key is still the old saying: the success of LED lighting companies lies in "people." The most important competitive weapon for LED lighting companies in the 21st century, "people" will surpass capital, equipment, patents, land, etc. to become the "competitiveness" of LED lighting companies. Two key points are recommended for industry reference, the first "talent cultivation" and the second "transparency decision making".

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