[Yearly Meeting] Hongli Optoelectronics Reliance: Packaging New Era - Hundreds of Battles

[Text|High-tech LED reporter Wen Zhao] In recent years, China has gradually become the manufacturing center of LED packaging devices in the world, and the capacity of domestic LED packaging companies has expanded rapidly. According to statistics from the High-tech LED Industry Research Institute (GLII), since 2014, the scale of capacity expansion of the LED packaging industry has actually been higher than that of 2012-2013. GLII forecasts that the output value of the midstream packaging industry will reach 56.8 billion yuan in the first three quarters of 2014, up 20% year-on-year. In 2015, the total size of local LED packaging companies is expected to exceed 60 billion.


Lei Li Ning, General Manager of Hongli Photoelectric Co., Ltd.


The GLII data also shows that the price of midstream packaged devices has dropped by more than 10%, and the gross profit margin has been declining year by year. The problem of not increasing profits is still plaguing the LED packaging industry. The input and output benefits of enterprises are decreasing, and various technologies such as chip-level packaging and COB/integration are “competitive”. The mid-stream industry, which has been low-key, has become silent with the fierceness of the downstream application market.

On the afternoon of the 12th of 2014, the high-tech LED annual meeting was held by Zhongweiguang, the general manager of Hongli Optoelectronics Co., Ltd., and the general manager of Hongli Optoelectronics Co., Ltd., published a new era of packaging. The keynote speech of "Hundreds of Miles". He said that benefiting from the growth of downstream demand, especially the rapid growth of lighting demand, China's LED packaging industry has developed well this year.

“Packaging is actually a high level of integration of materials, upstream products, and downstream technologies. It is a bridge between the top and the bottom.” Lei Lining believes that for packaging companies, scale is a magic weapon, and the market will never reject low-priced products and retain customers. Need to work hard on product quality. Packaging technology is the key to attracting customers and creating new added value for their products. The importance is evident.

"From in-line LEDs to ceramic LEDs to COBs at the moment, no matter what generation of products, no loss of exhaustion, even the most original two-pin plug-in LEDs, there is still a lot of home flashlights and IR market. A large share. LED, there will never be a last product, only the next one. Relien said that the current industry output value is growing rapidly, diversified industry chain demand makes packaging companies unable to rely on the monomer to meet all orders in the market As a packaging company, only by doing a good job in market positioning can we achieve professionalization and low cost of our products.

After talking about the winning way of packaging enterprises, Lei Lining from "game of indoor lighting", "COB commercial lighting road", "outdoor lighting is at the time", "new car lighting", "new agriculture to create LED blue sea", etc. The current situation of LED application segmentation is analyzed, and various problems in the industry and future development trends are comprehensively analyzed.

Finally, Ralinen said, "Why should I use a silicone package?", "When is the metal soldering of the chip to replace the traditional DIE BOND?", "The remote isolation is indifferent, will it be more effective?" “Is there only a dot, a spray, or a film for phosphor coating?”, “Why are there so many plastic materials for LEDs?” The five questions are at the end and are thought-provoking.

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