Can Samsung survive the "split" storm VR strategy to maintain the position of the king?
On Tuesday's board of directors, Samsung announced that it would consider establishing a holding company. Previously, US hedge fund Elliott Management, a Samsung shareholder, proposed that Samsung be split into an independent holding company and a separately operated company to “improve company management†after the Note7 incident, but Samsung did not comment on it. .
Judging from the voices of the board of directors, the possibility of "separating the family" has undoubtedly been greatly enhanced.
2016 is definitely not a year for Samsung: Since the Note7 bombing, the company has been busy fighting fires: Note7 finally announced the suspension of production, resulting in mobile operating profit fell 96% in the third quarter; In addition to Note7, S7 and even the washing machine came the news of the explosion, letting Samsung "grab the ears."
In contrast, Samsung's "virtual reality" in the virtual reality (VR) market: According to foreign media "BusinessInsider", Samsung's GearVR is expected to exceed 2.3 million units in 2016, compared with the figure. Sony's PSVR, HTC's Vive, including Facebook's Oculus Rift, add up to the expected sales (about 1.56 million). Even before, there was news that Samsung Gear VR alone exceeded 500,000 units in Europe.
With the rumors of "split" being rampant, we can't help but ask, what will this series of events bring to Samsung? Will it affect the Samsung VR strategy that temporarily resides in the “king†status?
After the news of "split" came out, almost all the media mentioned the name without exception - Li Zaiyu, let us talk from him.
Note7 bombings and split "vested interests"
If there is someone inside Samsung who is "blessed by misfortune" because of the "Note7 mobile phone explosion" that is raging, then this person may be "Prince" Li Zaiyu.
The son of former Samsung president Li Jianxi was appointed as a member of the board of directors after the incident, "more involved in strategy formulation and core decision making." Park JuGun, president of CEOSCORE, a Korean corporate governance company, said at the time that the move signaled Samsung’s “strong leadership in distress†and believed that Li Zaijun would “go up†on the “successor†road.
With Samsung "split", the media believes that Li Zaiyu's control over Samsung will be further increased. CCTV's "Finance" also pointed out that this is "paving the way for Li Zaijun to inherit the management rights of the group."
As we all know, Samsung Electronics is the core business of Samsung Group, and also holds a large number of shares of other Samsung subsidiaries, but currently Li Zaiyi’s shares in Samsung Electronics are “only 0.6%â€.
According to the Korean media "Business Korea" report, once "split", Li Zaiyu will "substantially increase the stake in the holding company Samsung Electronics." The result is a governance structure that allows Li to be associated with Samsung Electronics Holdings, business companies and subsidiaries. With Li Jianxi, especially the shares of related parties and subsidiaries, Li Zaijun’s share will rise to 18.2%.
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