Jin Jiuyin 10, Skyworth's new OLED products arrived as expected. However, it is somewhat surprising that Skyworth’s new product launch did not particularly emphasize the concept of OLEDs, but emphasized or said that it is another leading edge technology—AR.
The world's first AR TV, this is the title defined by Skyworth for the new S9-D. Under such a title, its thickness of only 4.7 mm does not seem to have caused much media attention.
Before Skyworth's AR TV, Storm had launched the world's first VR TV. AR and VR, these two technologies that have been hot-fried in recent years, have finally been linked to large-screen TVs.
Nail Technology noticed that Skyworth actually released its own VR strategy at the new product launch conference in April this year, and stated that it would like to first apply VR research results to color TVs. But why is AR TV taking the lead in a high profile appearance at the fall conference?
First, Skyworth's OLED needs a new technology concept blessing.
The industry understands that Skyworth is an advocate of OLED and a hard-core ally of panel giant LGD. The super combination of LGD and Skyworth is the leading force driving the development of the OLED TV industry.
Under the impetus of both, the OLED TV market continues to grow in size. According to the AVC industry chain data, global shipments of OLED TVs were 400,000 units in 2015, which was a four-fold increase from 2014; shipments of OLED TVs increased to 1.3 million units in 2016. It is expected that global OLED TV shipments will continue to climb in the next two years, and in 2016 to 2017, it will maintain a 400% growth rate in China.
Although the growth rate is good, the overall market penetration is still not high. In the terminal market to continue to promote the development of the OLED market, Skyworth needs more technologies and concepts to stimulate the market and consumer spending.
In other words, if you only strengthen the OLED display technology is equivalent to the advantages of LCD, it is easy to make the market and users tired. Especially in today's quantum dot, ULED and other liquid crystal technology is still strongly promoted by Samsung, TCL, Hisense and other brands, OLED if tangled with these technical concepts lasting, and will not harvest too much good.
AR as a global emerging technology, combined with OLED, and TV integration, so that the terminal market has a new concept and stimulating power, it can be said to create a new blue ocean.
Second, VR TVs that have been dominated by storms are not optimistic about Skyworth.
The storm released the world’s first VR TV in May of this year, with corresponding layouts at the hardware, content, and operating system levels. Skyworth actually released its own VR strategy in April this year, but after research, Skyworth abandoned the idea of ​​doing VR TV.
Liu Weizhi, President of Skyworth's color TV division, said in an interview with Nail Technology Network that we believe that VR technology is currently in practical use. If it is difficult to enter the consumer home domain, we still go to the AR and VR technologies on TV. do. "In a conscience, AR TV is more reliable," Liu said.
One of the biggest problems with VR TV is that the user needs to wear a helmet or glasses. This is one of the reasons why 3D TV is difficult to do. VR TV circumvents this problem and therefore has become the reason why Skyworth chose to do AR TV.
In other words, both are pursuing an immersive experience. Skyworth chose the latter after judging on the technical choices of VR and AR.
Third, the combined market of AR and TV has great potential.
Aside from OLEDs, AR TV itself has great potential. Apple’s founder Steve Jobs expressed his desire to make television products before his death. Current CEO Cooke also said that Apple’s television products also said, “I think that augmented reality is extremely interesting and it is a core technology.â€
In the industry, in addition to Apple, Facebook, Google, Samsung giant technology companies have long been interested in AR, Facebook CEO Zuckerberg boldly predict that AR equipment will gradually integrate into people's lives. Analytical and research institutions predict that the market size of "augmented reality" technology will reach 120 billion U.S. dollars within the next five years.
From the layout of the global technology giants, it can be seen that the AR market has a huge space for development. The combination of TV and AR can also create many application scenarios that have not existed before, such as children's educational applications, AR somatosensory games, sports and fitness, and shopping and fitting. In the words of Liu Lizhi, AR TV can redefine the living room culture.
In short, Skyworth is the first to integrate AR technology with large-screen TVs. Besides the display technology, it has created a brand-new idea for the development of the color TV industry, which deserves praise from the industry and the media.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
The world's first AR TV, this is the title defined by Skyworth for the new S9-D. Under such a title, its thickness of only 4.7 mm does not seem to have caused much media attention.
Before Skyworth's AR TV, Storm had launched the world's first VR TV. AR and VR, these two technologies that have been hot-fried in recent years, have finally been linked to large-screen TVs.
Nail Technology noticed that Skyworth actually released its own VR strategy at the new product launch conference in April this year, and stated that it would like to first apply VR research results to color TVs. But why is AR TV taking the lead in a high profile appearance at the fall conference?
First, Skyworth's OLED needs a new technology concept blessing.
The industry understands that Skyworth is an advocate of OLED and a hard-core ally of panel giant LGD. The super combination of LGD and Skyworth is the leading force driving the development of the OLED TV industry.
Under the impetus of both, the OLED TV market continues to grow in size. According to the AVC industry chain data, global shipments of OLED TVs were 400,000 units in 2015, which was a four-fold increase from 2014; shipments of OLED TVs increased to 1.3 million units in 2016. It is expected that global OLED TV shipments will continue to climb in the next two years, and in 2016 to 2017, it will maintain a 400% growth rate in China.
Although the growth rate is good, the overall market penetration is still not high. In the terminal market to continue to promote the development of the OLED market, Skyworth needs more technologies and concepts to stimulate the market and consumer spending.
In other words, if you only strengthen the OLED display technology is equivalent to the advantages of LCD, it is easy to make the market and users tired. Especially in today's quantum dot, ULED and other liquid crystal technology is still strongly promoted by Samsung, TCL, Hisense and other brands, OLED if tangled with these technical concepts lasting, and will not harvest too much good.
AR as a global emerging technology, combined with OLED, and TV integration, so that the terminal market has a new concept and stimulating power, it can be said to create a new blue ocean.
Second, VR TVs that have been dominated by storms are not optimistic about Skyworth.
The storm released the world’s first VR TV in May of this year, with corresponding layouts at the hardware, content, and operating system levels. Skyworth actually released its own VR strategy in April this year, but after research, Skyworth abandoned the idea of ​​doing VR TV.
Liu Weizhi, President of Skyworth's color TV division, said in an interview with Nail Technology Network that we believe that VR technology is currently in practical use. If it is difficult to enter the consumer home domain, we still go to the AR and VR technologies on TV. do. "In a conscience, AR TV is more reliable," Liu said.
One of the biggest problems with VR TV is that the user needs to wear a helmet or glasses. This is one of the reasons why 3D TV is difficult to do. VR TV circumvents this problem and therefore has become the reason why Skyworth chose to do AR TV.
In other words, both are pursuing an immersive experience. Skyworth chose the latter after judging on the technical choices of VR and AR.
Third, the combined market of AR and TV has great potential.
Aside from OLEDs, AR TV itself has great potential. Apple’s founder Steve Jobs expressed his desire to make television products before his death. Current CEO Cooke also said that Apple’s television products also said, “I think that augmented reality is extremely interesting and it is a core technology.â€
In the industry, in addition to Apple, Facebook, Google, Samsung giant technology companies have long been interested in AR, Facebook CEO Zuckerberg boldly predict that AR equipment will gradually integrate into people's lives. Analytical and research institutions predict that the market size of "augmented reality" technology will reach 120 billion U.S. dollars within the next five years.
From the layout of the global technology giants, it can be seen that the AR market has a huge space for development. The combination of TV and AR can also create many application scenarios that have not existed before, such as children's educational applications, AR somatosensory games, sports and fitness, and shopping and fitting. In the words of Liu Lizhi, AR TV can redefine the living room culture.
In short, Skyworth is the first to integrate AR technology with large-screen TVs. Besides the display technology, it has created a brand-new idea for the development of the color TV industry, which deserves praise from the industry and the media.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.