It’s not new to build a car on the Internet. In the past few years, we have seen too many mouth guns and scams. Even a car that has nothing to figure out has a chance to build a car. Li Xiang and Li Bin, who have engaged in the automotive media, are certainly not here.
A few days ago, their Weilai Automobile released the electric super-run EP9. This cool new blue car is equipped with 4 high-performance motors and 4 independent gearboxes, which can output 1360 horsepower. 0 to 100 km acceleration within 3 seconds, 0 to 200 km acceleration 7.1 seconds, the extreme speed exceeds 313KPH. In terms of aerodynamics, the EP9 is equipped with a DRS adjustable spoiler control system, including a dynamic tail system with three adjustable modes and an aerodynamic unit such as a full-size chassis diffuser, enabling the EP9 to operate at speeds of up to 240 km per hour. Get down to 24,000 cattle.
In the test conducted on October 12th at the North Ring Road in Nurburgring, Germany, the EP9 created a lap time of 7:05. On November 4th, it refreshed the most of the Paul Ricard circuit in France with a time of 1 minute and 52 seconds. Fast electric car lap speed. In terms of battery, the EP9 uses a magazine-type replaceable battery system. In the fast charge mode, it takes only 45 minutes to fully charge and 427 kilometers. From any point of view, the Weilai Auto EP9 is a top-class sports car, and the cost of this car is more than 1.2 million US dollars.
Can this new car with high cost and excellent performance give the Weilai car a future?
First, how does Weilai Automobile want to play?In fact, Wei Lai made a sports car with excellent performance, which is not unexpected to the author.
Because Weilai Automobile is very close to the electric formula car after its establishment, the racing car and the ordinary production car are not a concept. All the parts of the car are designed for speed, regardless of the life and reliability of the ordinary production car. Durability, a variety of rigorous testing ... and electric racing car's high-performance motor, high-power battery, electronic control, chassis technology, aerodynamic technology can be used without considering the cost.
Therefore, the Weilai Automobile took a very short time to create an electric car with excellent performance and cool appearance. Wei Lai only does some development in the electronic equipment, the interior, the appearance is well designed, and the core technology transplant racing technology can be. Therefore, the cost of this car is as high as 1.2 million US dollars, and it is far from mass production.
So why does Weilai Automobile want to build such an expensive non-production car? Because Weilai Automobile needs a brand image.
Because the price of the power battery is high, the electric vehicle does not consider the inconvenience of using electricity. When the performance is close to that of the fuel vehicle, the price is necessarily higher than that of the fuel vehicle. Even the most cost-effective BYD car, without the subsidy, the electric car made is not competitive. To solve the problem of high price of electric vehicles, only Tesla's approach is to make the brand go up. Solve the price/performance problem by brand premium.
Therefore, Wei Lai learns Tesla's route, enters the market with an expensive super-run first to make the brand image, and then when you do a family car, people think that you are a BBA grade car, 200,000-300,000 The price is acceptable.
This is the purpose of Weilai Automobile to do EP9.
2. Can Weilai Automobile succeed?According to Tesla's plan, Weilai Automobile is now only the first step in making super-running. If it is not done, it must be bought by the rich and recognized by the rich. Wei Lai is preparing to send 6 vehicles to investors. This is a good start, but not enough. Can get the listing qualification, let the rich, movie stars, bosses buy a hundred and eighty, is the first step to complete. Wei Lai still needs to work hard. After completing this step, Wei Lai faced a major challenge to create a high-quality home electric vehicle like the Tesla Model S.
At that time, Tesla got the Toyota factory, got the help of Mercedes-Benz in the supply chain, and probably got a general-purpose chassis. It took several years to develop the Model S. The current cooperation of Weilai Automobile is mainly Jianghuai. Although it has started to do the core three-electric technology, the accumulation of the automobile industry is still too small, and it takes a long way to produce a production car.
If a car like Model S can be made, then Weilai Automobile will succeed 80%, with the cost advantage of China manufacturing and the huge government subsidy market. It is not a rumor that Tesla is over.
Third, the car and home may have a futureWhile doing the Wei Lai car, Li thought that he had also built a car and home. The car and the home and the Weilai car are two roads. The car and the home are taking the route of the miniature electric vehicle. The technology is simple, the threshold is low, and the battery is detachable, which takes into account the actual situation of the Chinese family.
Weilai Automobile is directly competing with fuel vehicles, and Li Xiang’s car and home are avoiding fuel vehicles and going to the ultra-low-end market that cannot be covered by fuel vehicles. This market belongs to the second family, the third personal vehicle. To meet the needs of travel, easy to license, the price is not expensive, the battery can be taken home to charge.
From the perspective of market capacity and potential, the roads of cars and homes will be easier to walk. Weilai Automobile is an alternative demand, while cars and homes are meeting the needs of new markets.
Compared with the unreliable Internet carmakers, Li Bin, who knows the car, is obviously more reliable. Maybe one day we will really see Weilai cars surpass Tesla, and the cars and home cars are all over the streets.
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Shenhzhen Tongheng Weichuang Technology Co., Ltd , https://www.thwclte.com